Spending without clear measurement
Without reliable conversion tracking it is impossible to know which campaigns are producing enquiries or sales.
Meta Ads & Google Ads
Paid Advertising That Reaches the Right People at the Right Moment
Meta Ads and Google Ads serve different purposes. We help you decide which fits your goals, or how they can work together, then plan, launch and optimise campaigns with tracking you can trust.
Service overview
Two platforms, two different jobs
Google Ads, particularly Search campaigns, reaches people who are actively looking for something. They type a query and your ad can appear alongside the results, which makes paid search well suited to capturing existing demand. Meta Ads place your message in the feeds, Stories and Reels of Facebook and Instagram users based on their interests, behaviours and demographics, which makes paid social well suited to creating demand, often before someone has started searching.
Treating both platforms the same tends to waste budget: broad awareness messages on search, or "buy now" offers shown to cold social audiences who have never heard of you. Our approach starts with your objective, budget and buying cycle, then gives each platform a clear role.
Campaigns are built on conversion tracking so decisions are based on meaningful actions such as enquiries, purchases or bookings, not clicks alone. We review performance regularly, test new creative, audiences and keywords, and report in plain language.
Problems we help solve
Paid advertising issues we often see
Understanding what is holding performance back is the fastest way to decide what to fix first.
Ads reaching the wrong people
Broad targeting, missing negative keywords or loose audiences can use budget on clicks that were never likely to convert.
Creative fatigue
Running the same ads for months often leads to declining engagement and rising costs.
Landing pages that do not match the ad
Sending ad traffic to a generic homepage breaks the promise made in the ad and loses interested visitors.
Paid Social vs Paid Search
Meta Ads vs Google Ads at a glance
Both can be valuable. The difference lies in how people are reached and what they are doing at that moment.
Paid socialFacebook · Instagram · Messenger · Audience Network
Meta Ads
Primary role: Building awareness and creating demand
- Targets people by interests, behaviours, demographics and custom audiences
- Visual creative: images, video, carousels and Stories/Reels formats
- Strong for product discovery, launches, events and retargeting
- Reaches people before they start actively searching
Paid search & moreGoogle Search · Performance Max · Display · YouTube
Google Ads
Primary role: Capturing existing intent
- Targets people by the keywords and phrases they search for
- Text ads matched to the search query, with extensions and assets
- Strong for services people actively look for and urgent needs
- Reaches people at the moment they are looking for a solution
Working together: Many businesses benefit from both: Meta to introduce the brand and re-engage visitors, Google to capture people who are ready to act.
Deliverables & workflow
What we deliver and how the engagement runs
Clear deliverables and a step-by-step process keep expectations aligned from day one.
Campaign strategy
Objectives, platform roles, budget allocation and success measures agreed before anything launches.
Audience & keyword research
Audience definitions for Meta, plus keyword lists, match types and negative keywords for Google.
Ad creative planning
Ad copy, creative briefs and format recommendations tailored to each platform and placement.
Conversion tracking
Setup or review of Meta Pixel, Google Ads conversions and analytics events in your own accounts.
Ongoing optimisation
Budget, bid, audience, keyword and creative adjustments based on performance data.
Clear reporting
Regular summaries of spend, results and the actions planned next, without unnecessary jargon.
Our process for Meta Ads & Google Ads
- Step 01
Audit & objectives
Review existing accounts, tracking, offers and goals.
- Step 02
Build & track
Structure campaigns, prepare creative and verify conversion tracking.
- Step 03
Launch & test
Go live and test audiences, keywords and creative variations.
- Step 04
Optimise & report
Refine based on data and share clear, regular updates.
Practical outcomes
How this service supports your business
We focus on realistic, sustainable improvements rather than inflated promises.
Visibility when it matters
Search ads can place you in front of people actively looking for what you offer.
Control over budget
You set the budget, and campaigns can be scaled, paused or adjusted as results and priorities change.
Measurable activity
With proper tracking, you can see what ad spend is producing and make decisions accordingly.
Faster feedback
Paid campaigns generate data quickly, which can inform messaging, offers and even SEO priorities.
Who this is for
When Meta Ads & Google Ads is a strong fit
- Service businesses whose customers search on Google when they need help.
- Ecommerce brands looking to reach new buyers and re-engage past visitors.
- Businesses launching a new product, location or offer.
- Companies already advertising that want clearer tracking and a structured optimisation process.
Questions & answers
Frequently asked questions about Meta Ads & Google Ads
Straightforward answers to help you decide whether this service fits your priorities.
Should I advertise on Meta or Google?
It depends on how your customers buy. If people actively search for your service, Google Search is often the natural starting point. If your product benefits from visual discovery, or people do not yet know they need it, Meta can be more effective. Many businesses use both, with different roles.
How much should I spend on ads?
There is no universal figure. The right budget depends on your market, competition, typical cost per click and how much data campaigns need to learn. We recommend a starting budget based on your goals and adjust it as real data arrives. Ad spend is paid directly to the platforms and is separate from management fees.
Do you guarantee results from ads?
No honest agency can guarantee specific results, because performance depends on competition, your offer, your website and factors outside anyone’s control. We commit to a structured strategy, accurate tracking, regular optimisation and transparent reporting.
Will I own my ad accounts?
Yes. We recommend running campaigns in ad accounts owned by your business, with access granted to us. Your data, history and creative assets always remain yours.
How soon will I see results?
Campaigns can start generating traffic soon after launch, but the first weeks are usually a learning phase while platforms gather data and we test audiences, keywords and creative. Expect performance to be refined over time rather than perfected on day one.
Connected channels
Services that pair well with this one
Explore how our other services connect to support your wider marketing goals.
Lead Generation
Build targeted lead generation strategies that help businesses attract relevant prospects and create more opportunities for sales conversations.
- Target audience research
- Landing page optimization
- Lead capture forms
Social Media Marketing
Build a consistent social presence, publish strategic content, strengthen brand awareness, and encourage meaningful audience engagement.
- Social media strategy
- Content planning
- Platform-specific campaigns
Website Development
Create fast, responsive, modern websites designed to communicate brand value, improve user experience, and support business conversions.
- Business websites
- Landing pages
- Responsive web design
Find out which ad platform fits your goals
Tell us what you sell, who you sell to and any campaigns you have tried. We will suggest a practical starting point.